{"id":2935,"date":"2023-02-18T19:31:30","date_gmt":"2023-02-18T16:31:30","guid":{"rendered":"https:\/\/keepmeintouch.io\/?p=2935"},"modified":"2023-02-24T19:34:21","modified_gmt":"2023-02-24T16:34:21","slug":"perakende-sektorunde-ic-iletisimde-kullanilan-mobil-uygulamalar-neden-onemli","status":"publish","type":"post","link":"https:\/\/keepmeintouch.io\/tr\/perakende-sektorunde-ic-iletisimde-kullanilan-mobil-uygulamalar-neden-onemli\/","title":{"rendered":"Perakende Sekt\u00f6r\u00fcnde \u0130\u00e7 \u0130leti\u015fimde Kullan\u0131lan Mobil Uygulamalar Neden \u00d6nemli?"},"content":{"rendered":"\n<p>\u00c7al\u0131\u015fanlar ve kurum aras\u0131ndaki ba\u011flar\u0131 g\u00fc\u00e7lendirmek, \u015firketlerin hedeflerine daha h\u0131zl\u0131 ula\u015fabilmesi noktas\u0131nda kritik \u00f6nem ta\u015f\u0131yor. Bu ba\u011flar\u0131n g\u00fc\u00e7lenmesi ise ancak etkili bir kurum i\u00e7i ileti\u015fimle m\u00fcmk\u00fcn! Peki, yayg\u0131n olarak mail trafi\u011fi ile ger\u00e7ekle\u015fen geleneksel kurum i\u00e7i ileti\u015fim, perakende sekt\u00f6r\u00fc \u00e7al\u0131\u015fanlar\u0131 i\u00e7in ne kadar etkili olabilir?<\/p>\n\n\n\n<p>Mail ve benzeri ileti\u015fim kanallar\u0131, b\u00fcy\u00fck bir b\u00f6l\u00fcm\u00fc masaba\u015f\u0131 \u00e7al\u0131\u015fanlardan olu\u015fan \u015firketler i\u00e7in ba\u015fl\u0131ca etkile\u015fim yollar\u0131ndan biri olarak varl\u0131\u011f\u0131n\u0131 s\u00fcrd\u00fcr\u00fcyor. \u015eirketle ilgili g\u00fcncellemelerin payla\u015f\u0131lmas\u0131, yeni hedeflere ve beklentilere y\u00f6nelik kararlar\u0131n verilmesi ve t\u00fcm bunlara y\u00f6nelik aksiyonlar\u0131n al\u0131nmas\u0131, sabit \u00e7al\u0131\u015fma d\u00fczeninin bulundu\u011fu i\u015f kollar\u0131nda bu \u015fekilde bir noktaya kadar sa\u011flanabiliyor.<\/p>\n\n\n\n<p>Perakende sekt\u00f6r\u00fcndeki kurum i\u00e7i ileti\u015fim se\u00e7enekleri incelendi\u011finde ise ortaya bamba\u015fka bir tablo \u00e7\u0131k\u0131yor. Sekt\u00f6rde \u00e7al\u0131\u015fanlar\u0131n \u00f6nemli bir k\u0131sm\u0131 sahada -yani ma\u011faza i\u00e7erisinde- bulundu\u011fu i\u00e7in bilgisayar vb. ara\u00e7lar\u0131 kullanma s\u0131kl\u0131\u011f\u0131 da d\u00fc\u015f\u00fck bir d\u00fczeyde kal\u0131yor. \u00c7al\u0131\u015fanlar ve \u015firket aras\u0131ndaki ileti\u015fim ise dolay\u0131s\u0131yla olduk\u00e7a k\u0131s\u0131tl\u0131 bir h\u00e2l al\u0131yor. Bu durum, \u00e7al\u0131\u015fanlar\u0131n aidiyet duygusunu ve h\u00e2liyle moral\/motivasyonunu da olumsuz y\u00f6nde etkileyebiliyor.<\/p>\n\n\n\n<p>Perakende sekt\u00f6r\u00fcnde \u00e7al\u0131\u015fanlar\u0131n y\u00fcksek motivasyona sahip olmas\u0131, \u015firketlerin s\u00fcrd\u00fcr\u00fclebilir bir ba\u015far\u0131ya ula\u015fmas\u0131 i\u00e7in hayati \u00f6nem ta\u015f\u0131yor. Bunu sa\u011flamak i\u00e7in yap\u0131lmas\u0131 gerekenlerin ba\u015f\u0131nda ise g\u00fc\u00e7l\u00fc bir kurum i\u00e7i ileti\u015fim a\u011f\u0131 olu\u015fturmak geliyor!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Perakende Sekt\u00f6r\u00fcnde \u00c7al\u0131\u015fan Memnuniyetini Artt\u0131rmak Nas\u0131l Fayda Sa\u011fl\u0131yor?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/keepmeintouch.io\/wp-content\/uploads\/2023\/02\/blog-intouch-why-do-the-mobile-applications-2-1024x683.jpg\" alt=\"\" class=\"wp-image-2918\" srcset=\"https:\/\/keepmeintouch.io\/wp-content\/uploads\/2023\/02\/blog-intouch-why-do-the-mobile-applications-2-1024x683.jpg 1024w, https:\/\/keepmeintouch.io\/wp-content\/uploads\/2023\/02\/blog-intouch-why-do-the-mobile-applications-2-300x200.jpg 300w, https:\/\/keepmeintouch.io\/wp-content\/uploads\/2023\/02\/blog-intouch-why-do-the-mobile-applications-2-768x512.jpg 768w, https:\/\/keepmeintouch.io\/wp-content\/uploads\/2023\/02\/blog-intouch-why-do-the-mobile-applications-2.jpg 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Gallup\u2019\u0131n 30 \u00fclke, 23 bin 910 kurum ve 17 milyon \u00e7al\u0131\u015fan ile ger\u00e7ekle\u015ftirdi\u011fi bir ara\u015ft\u0131rmaya g\u00f6re; \u00e7al\u0131\u015fan memnuniyetinin y\u00fcksek oldu\u011fu \u015firketlerde m\u00fc\u015fteri odakl\u0131 yakla\u015f\u0131m\u0131n y\u00fczde 12, verimlili\u011fin y\u00fczde 18, k\u00e2rl\u0131l\u0131\u011f\u0131n ise y\u00fczde 12 oran\u0131nda daha y\u00fcksek oldu\u011fu g\u00f6r\u00fcl\u00fcyor. Yine ayn\u0131 ara\u015ft\u0131rmada, \u00e7al\u0131\u015fan memnuniyeti ve ba\u011fl\u0131l\u0131\u011f\u0131n\u0131n d\u00fc\u015f\u00fck oldu\u011fu \u015firketlerde y\u00fczde 31 ila 51 oran\u0131nda&nbsp;<strong>\u00e7al\u0131\u015fan sirk\u00fclasyonu<\/strong>&nbsp;oldu\u011fu, y\u00fczde 51 oran\u0131nda stok kayb\u0131 ya\u015fand\u0131\u011f\u0131 ve i\u015f kazalar\u0131n\u0131n da y\u00fczde 62 daha fazla oldu\u011fu belirtiliyor.<\/p>\n\n\n\n<p>\u00c7al\u0131\u015fanlar ve \u015firket aras\u0131ndaki ba\u011flar\u0131n g\u00fc\u00e7lenmesi, do\u011fal bir sonu\u00e7 olarak \u00e7al\u0131\u015fma azmini de beraberinde getiriyor. B\u00f6ylece \u00e7al\u0131\u015fanlar\u0131n, \u015firketin hedeflerini benimsemesi ve dolay\u0131s\u0131yla performanslar\u0131n\u0131 ve ba\u015far\u0131ya ula\u015fma yolundaki motivasyonlar\u0131n\u0131 art\u0131rmas\u0131 da m\u00fcmk\u00fcn oluyor. Hatta bu durum, mesai saatleri i\u00e7erisinde i\u015fe daha fazla odaklanmay\u0131 da sa\u011flad\u0131\u011f\u0131 i\u00e7in kaza olas\u0131l\u0131klar\u0131n\u0131 d\u00fc\u015f\u00fcrmeye dahi katk\u0131 sa\u011fl\u0131yor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. \u00c7al\u0131\u015fan Sirk\u00fclasyonundaki S\u0131kl\u0131k Perakende Sekt\u00f6r\u00fcne Ne \u015eekilde Yans\u0131yor?<\/h2>\n\n\n\n<p>Gallup ara\u015ft\u0131rmas\u0131nda, \u00e7al\u0131\u015fan memnuniyeti ve ba\u011fl\u0131l\u0131\u011f\u0131n\u0131n sa\u011flanamad\u0131\u011f\u0131 \u015firketlerde verimlili\u011fin d\u00fc\u015ft\u00fc\u011f\u00fc, i\u015f g\u00fcc\u00fc sirk\u00fclasyonunun daha fazla oldu\u011fu ve bu sebeple \u015firketlerin s\u0131k s\u0131k yetenek kayb\u0131 ya\u015fad\u0131\u011f\u0131 ortaya \u00e7\u0131k\u0131yor. Yetenek kayb\u0131ndan en fazla etkilenen sekt\u00f6rlerin ba\u015f\u0131nda ise perakende sekt\u00f6r\u00fc geliyor. \u00c7al\u0131\u015fanlar\u0131n s\u0131k\u00e7a i\u015f de\u011fi\u015ftirme e\u011filiminde oldu\u011fu perakende sekt\u00f6r\u00fcnde, i\u015fe h\u00e2kim bir \u00e7al\u0131\u015fan ekibi olu\u015fturmak ve bunu elde tutmak \u00e7ok daha zor olabiliyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Deneyimli \u00c7al\u0131\u015fanlar M\u00fc\u015fteri Memnuniyetini Ne D\u00fczeyde Etkiliyor?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/keepmeintouch.io\/wp-content\/uploads\/2023\/02\/blog-intouch-why-do-the-mobile-applications-3-1024x683.jpg\" alt=\"\" class=\"wp-image-2924\" srcset=\"https:\/\/keepmeintouch.io\/wp-content\/uploads\/2023\/02\/blog-intouch-why-do-the-mobile-applications-3-1024x683.jpg 1024w, https:\/\/keepmeintouch.io\/wp-content\/uploads\/2023\/02\/blog-intouch-why-do-the-mobile-applications-3-300x200.jpg 300w, https:\/\/keepmeintouch.io\/wp-content\/uploads\/2023\/02\/blog-intouch-why-do-the-mobile-applications-3-768x512.jpg 768w, https:\/\/keepmeintouch.io\/wp-content\/uploads\/2023\/02\/blog-intouch-why-do-the-mobile-applications-3.jpg 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Kimi zaman keyf\u00ee gezintiler de s\u00f6z konusu olmakla birlikte; ma\u011faza ziyaretlerinin \u00f6nemli bir k\u0131sm\u0131, mevcut ihtiya\u00e7lar\u0131 gidermek ya da olas\u0131 ihtiya\u00e7lar\u0131 ke\u015ffederek kar\u015f\u0131lamak amac\u0131yla ger\u00e7ekle\u015ftiriliyor. Bu do\u011frultuda ise pek \u00e7ok t\u00fcketici, sat\u0131n almaya ikna olmak i\u00e7in inceledi\u011fi \u00fcr\u00fcnlerin t\u00fcm \u00f6zelliklerini \u00f6\u011frenme ihtiyac\u0131 duyuyor. H\u00e2liyle perakende \u015firketlerinin de, al\u0131c\u0131lar\u0131n kar\u015f\u0131s\u0131nda muhatap olarak kendilerine pek \u00e7ok y\u00f6nden bilgi sunacak m\u00fc\u015fteri temsilcilerine sahip olmas\u0131 gerekiyor.<\/p>\n\n\n\n<p>\u0130stanbul\u2019da perakende sekt\u00f6r\u00fc \u00f6zelinde 419 kat\u0131l\u0131mc\u0131 ile ger\u00e7ekle\u015ftirilen bir ara\u015ft\u0131rmaya g\u00f6re, m\u00fc\u015fterilerin memnuniyetini ve ma\u011fazaya olan sadakatini en \u00e7ok \u015fu fakt\u00f6rler etkiliyor:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00c7al\u0131\u015fanlar\u0131n; \u00fcr\u00fcnler hakk\u0131nda yeterli bilgi ve donan\u0131ma sahip olmalar\u0131,<\/li>\n\n\n\n<li>M\u00fc\u015fteriye yard\u0131mc\u0131 olma konusunda hevesli ve pozitif tutum sergilemeleri,<\/li>\n\n\n\n<li>M\u00fc\u015fterilere de\u011ferli hissettirerek onlarla yak\u0131ndan ilgileniyor olmalar\u0131,<\/li>\n\n\n\n<li>M\u00fc\u015fterilerle empati yapabilmeleri\u2026<\/li>\n<\/ul>\n\n\n\n<p><strong>Verilen bu yan\u0131tlar da g\u00f6steriyor ki; \u00e7al\u0131\u015fanlar\u0131n ilgili yakla\u015f\u0131m\u0131 ve donan\u0131m\u0131, ma\u011faza ziyaret\u00e7ilerinin sad\u0131k m\u00fc\u015fteriler h\u00e2line gelmesinde olduk\u00e7a \u00f6nemli bir rol oynuyor. Peki, perakende sekt\u00f6r\u00fcndeki nitelikli ve istekli \u00e7al\u0131\u015fan ihtiyac\u0131n\u0131n, kurum i\u00e7i ileti\u015fimle ne gibi bir ili\u015fkisi olabilir? Gelin inceleyelim!<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Perakende Sekt\u00f6r\u00fcnde \u0130deal \u00c7al\u0131\u015fan Profili Kurum \u0130\u00e7i \u0130leti\u015fim ile Olu\u015fturulabilir mi?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/keepmeintouch.io\/wp-content\/uploads\/2023\/02\/blog-intouch-why-do-the-mobile-applications-4-1024x683.jpg\" alt=\"\" class=\"wp-image-2930\" srcset=\"https:\/\/keepmeintouch.io\/wp-content\/uploads\/2023\/02\/blog-intouch-why-do-the-mobile-applications-4-1024x683.jpg 1024w, https:\/\/keepmeintouch.io\/wp-content\/uploads\/2023\/02\/blog-intouch-why-do-the-mobile-applications-4-300x200.jpg 300w, https:\/\/keepmeintouch.io\/wp-content\/uploads\/2023\/02\/blog-intouch-why-do-the-mobile-applications-4-768x512.jpg 768w, https:\/\/keepmeintouch.io\/wp-content\/uploads\/2023\/02\/blog-intouch-why-do-the-mobile-applications-4.jpg 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Perakende sekt\u00f6r\u00fcnde i\u015fe yeni ba\u015flayan bir \u00e7al\u0131\u015fan\u0131n kuruma, ma\u011fazaya ve sat\u0131\u015f\u0131 yap\u0131lan \u00fcr\u00fcnlere dair t\u00fcm bilgileri olabilecek en h\u0131zl\u0131 y\u00f6ntemlerle edinmesi gerekiyor. Ancak sekt\u00f6r \u015fartlar\u0131 uzun bir e\u011fitim s\u00fcreci i\u00e7in elveri\u015fli olmad\u0131\u011f\u0131ndan, bu konu \u015firketler i\u00e7in b\u00fcy\u00fck bir \u00e7\u0131kmaz h\u00e2line gelebiliyor. E\u011fitim, etkinlik ve oryantasyon faaliyetlerinin t\u00fcm\u00fcyle organize edilmesine imk\u00e2n sa\u011flayan kurum i\u00e7i uygulamalara olan ihtiya\u00e7 ise bu noktada g\u00f6z ard\u0131 edilemez oluyor. Nitekim bu t\u00fcr yenilik\u00e7i uygulamalar sayesinde,&nbsp;<strong>\u00e7al\u0131\u015fanlar\u0131n \u015firkete uyumlanma s\u00fcreci<\/strong>&nbsp;katbekat h\u0131zland\u0131r\u0131labiliyor.<\/p>\n\n\n\n<p><em>Kurum i\u00e7i sosyal a\u011flar, \u00e7al\u0131\u015fanlar\u0131n bir yandan m\u00fc\u015fterileri ile ilgilenirken di\u011fer yandan \u015firket ve ma\u011fazalardaki t\u00fcm geli\u015fmelerden h\u0131zl\u0131ca haberdar olabilmelerini sa\u011fl\u0131yor.<\/em><\/p>\n\n\n\n<p>\u00d6rne\u011fin; ma\u011faza \u00e7al\u0131\u015fanlar\u0131, sorumlu olduklar\u0131 reyonlarda yeni bir \u00fcr\u00fcn sat\u0131\u015fa sunuldu\u011funda bununla ilgili i\u00e7eriklere uygulama \u00fczerinden kolayca eri\u015ferek konu hakk\u0131nda yetkinlik kazanabiliyor. B\u00f6ylesi bir kolayl\u0131k ise \u00e7al\u0131\u015fanlar\u0131n kendilerini k\u0131sa s\u00fcrede i\u015fe daha hakim ve profesyonel hissedebilmelerini sa\u011fl\u0131yor. Bu imk\u00e2nlar, ayn\u0131 zamanda \u00e7al\u0131\u015fanlar\u0131n i\u015fini kolayla\u015ft\u0131rd\u0131\u011f\u0131 i\u00e7in memnuniyet d\u00fczeyine de olumlu yans\u0131yor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Peki ya Perakende Sekt\u00f6r\u00fc \u00c7al\u0131\u015fanlar\u0131 \u015eirketlerinden Neler Bekliyor?<\/h2>\n\n\n\n<p>Ba\u015far\u0131y\u0131 hedefleyen bir \u015firketin \u00e7al\u0131\u015fanlar\u0131ndan beklediklerini almak i\u00e7in onlara imk\u00e2nlar sunmas\u0131 kadar; onlar\u0131n beklentilerine kulak vermesi de \u015fart! Perakende sekt\u00f6r\u00fcnde \u00e7al\u0131\u015fan memnuniyetine y\u00f6nelik yap\u0131lan bir ara\u015ft\u0131rma, ileti\u015fim ve aidiyet duygusunun \u00e7al\u0131\u015fanlar\u0131n tatmink\u00e2rl\u0131k seviyesini etkileyen en b\u00fcy\u00fck etkenlerden biri oldu\u011funu g\u00f6steriyor. Ayn\u0131 ara\u015ft\u0131rmaya g\u00f6re, bu konudaki en \u00f6nemli fakt\u00f6rlerin ba\u015f\u0131nda da \u201c\u00fcst y\u00f6netimin deste\u011fi\u201d geliyor.<\/p>\n\n\n\n<p>Ba\u011fl\u0131 olunan i\u015fveren veya y\u00f6neticilerin \u00e7al\u0131\u015fanlara ait fikir ve istekleri dikkate almas\u0131, \u015firkete duyulan ba\u011fl\u0131l\u0131\u011f\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde etkiliyor. \u00c7al\u0131\u015fanlar\u0131n b\u00fcy\u00fck bir k\u0131sm\u0131, ba\u011fl\u0131 bulunduklar\u0131&nbsp;<strong>\u00fcst y\u00f6netime istedikleri zaman rahatl\u0131kla ula\u015fabilmenin<\/strong>&nbsp;kendilerinde \u015firkete kar\u015f\u0131 g\u00fcven duygusu yaratt\u0131\u011f\u0131n\u0131 belirtiyor. Elbette bunu sa\u011flaman\u0131n en g\u00fc\u00e7l\u00fc yolu da 360 derece etkile\u015fime olanak tan\u0131yan bir i\u00e7 ileti\u015fim a\u011f\u0131na sahip olmaktan ge\u00e7iyor.<\/p>\n\n\n\n<p><em>\u00c7al\u0131\u015fanlar aras\u0131ndaki arkada\u015fl\u0131k ili\u015fkileri, personelin \u00e7al\u0131\u015fma ortam\u0131ndan duydu\u011fu memnuniyeti art\u0131rmas\u0131n\u0131n yan\u0131 s\u0131ra firmaya olan aidiyet duygusunu da per\u00e7inliyor. Arkada\u015fl\u0131k ili\u015fkilerini g\u00fc\u00e7lendiren unsurlar\u0131n ba\u015f\u0131nda da yine, \u00e7al\u0131\u015fanlar\u0131n mesaide ve geri kalan zamanlarda rahatl\u0131kla ileti\u015fim kurabilmesi geliyor.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Kurum \u0130\u00e7i Sosyal Medya Uygulamalar\u0131n\u0131n \u00c7al\u0131\u015fanlar \u00dczerindeki Etkileri Neler?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/keepmeintouch.io\/wp-content\/uploads\/2023\/02\/blog-intouch-why-do-the-mobile-applications-5-1024x683.jpg\" alt=\"\" class=\"wp-image-2927\" srcset=\"https:\/\/keepmeintouch.io\/wp-content\/uploads\/2023\/02\/blog-intouch-why-do-the-mobile-applications-5-1024x683.jpg 1024w, https:\/\/keepmeintouch.io\/wp-content\/uploads\/2023\/02\/blog-intouch-why-do-the-mobile-applications-5-300x200.jpg 300w, https:\/\/keepmeintouch.io\/wp-content\/uploads\/2023\/02\/blog-intouch-why-do-the-mobile-applications-5-768x512.jpg 768w, https:\/\/keepmeintouch.io\/wp-content\/uploads\/2023\/02\/blog-intouch-why-do-the-mobile-applications-5.jpg 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>155 \u00fclkede y\u00fcr\u00fct\u00fclen Global Workplace 2017 raporuna g\u00f6re, \u00e7al\u0131\u015fanlar\u0131n sadece y\u00fczde 15\u2019i \u00e7al\u0131\u015ft\u0131klar\u0131 kurumun hedefleri ile zihinsel olarak me\u015fgul. Kurum i\u00e7i sosyal medya uygulamalar\u0131 ise buna kar\u015f\u0131l\u0131k, i\u015f s\u00f6z konusu oldu\u011funda geleneksel y\u00f6ntemlere k\u0131yasla daha etkile\u015fimli, ili\u015fkisel ve zengin bir \u00e7oklu ortam sunuyor. B\u00f6ylece \u00e7al\u0131\u015fanlar \u015firket hedefleri ile daha uzun s\u00fcre me\u015fgul olabiliyor.<\/p>\n\n\n\n<p>Perakende sekt\u00f6r\u00fcndeki \u00e7al\u0131\u015fma d\u00fczeninin da\u011f\u0131n\u0131k olmas\u0131 ve \u00fcst y\u00f6netim ile \u00e7al\u0131\u015fanlar aras\u0131nda yeterli ileti\u015fimin sa\u011flanamamas\u0131, do\u011fal olarak&nbsp;<strong>kurum k\u00fclt\u00fcr\u00fcn\u00fc<\/strong>&nbsp;de olumsuz y\u00f6nde etkiliyor. Ba\u015far\u0131ya giden yolda \u00e7al\u0131\u015fanlar\u0131 ile birlikte y\u00fcr\u00fcyen, yani kendi i\u00e7inde b\u00fct\u00fcnle\u015fmi\u015f bir kurum i\u00e7in ise, birle\u015ftirici ileti\u015fim y\u00f6ntemleri b\u00fcy\u00fck bir ihtiya\u00e7 olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n\n\n\n<p><em>D\u00e2hil\u00ee sosyal medyan\u0131n \u00e7al\u0131\u015fan ve y\u00f6neticiler i\u00e7in \u00f6zg\u00fcrce fikir payla\u015f\u0131m\u0131 yapabilecekleri bir alan yarat\u0131yor olmas\u0131, \u015firkete olan ilgi ve sadakati de art\u0131r\u0131yor.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. Kurum \u0130\u00e7i \u0130leti\u015fimin Keyifli ve Kolay Yolunu Ke\u015ffedin!<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/keepmeintouch.io\/wp-content\/uploads\/2023\/02\/blog-intouch-why-do-the-mobile-applications-6-1024x683.jpg\" alt=\"\" class=\"wp-image-2933\" srcset=\"https:\/\/keepmeintouch.io\/wp-content\/uploads\/2023\/02\/blog-intouch-why-do-the-mobile-applications-6-1024x683.jpg 1024w, https:\/\/keepmeintouch.io\/wp-content\/uploads\/2023\/02\/blog-intouch-why-do-the-mobile-applications-6-300x200.jpg 300w, https:\/\/keepmeintouch.io\/wp-content\/uploads\/2023\/02\/blog-intouch-why-do-the-mobile-applications-6-768x512.jpg 768w, https:\/\/keepmeintouch.io\/wp-content\/uploads\/2023\/02\/blog-intouch-why-do-the-mobile-applications-6.jpg 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Mobil kurum i\u00e7i ileti\u015fim uygulamas\u0131 intouch, \u015firket i\u00e7i t\u00fcm ileti\u015fim faaliyetlerinin ak\u0131ll\u0131 telefonlar \u00fczerinden rahatl\u0131kla ger\u00e7ekle\u015ftirilebilmesini sa\u011fl\u0131yor. Uygulama, \u00e7al\u0131\u015fanlar\u0131n fikirlerini ve g\u00fcn i\u00e7inde kar\u015f\u0131la\u015ft\u0131klar\u0131 sorunlar\u0131 y\u00f6neticileri ve \u00e7al\u0131\u015fma arkada\u015flar\u0131 ile rahatl\u0131kla payla\u015fabilmelerinin beraberinde, pozisyonlar\u0131 ve ilgi alanlar\u0131yla alakal\u0131 geli\u015fmeleri takip edebilmelerini de m\u00fcmk\u00fcn k\u0131l\u0131yor. intouch\u2019\u0131n sundu\u011fu di\u011fer avantajlardan baz\u0131lar\u0131 ise \u015fu \u015fekilde:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sat\u0131\u015f\u0131 destekleyici e\u011fitim ve bilgilendirici i\u00e7eriklerin t\u00fcm\u00fcn\u00fc, \u00e7al\u0131\u015fanlarla genel kapsamda veya baz\u0131 ekiplere \u00f6zel olarak payla\u015fabilirsiniz.<\/li>\n\n\n\n<li>\u015eirket i\u00e7i t\u00fcm duyuru ve haber payla\u015f\u0131mlar\u0131n\u0131z\u0131 ister genel isterseniz de sadece belirli \u00e7al\u0131\u015fanlar\u0131n g\u00f6rebilece\u011fi \u015fekilde yapabilirsiniz.<\/li>\n\n\n\n<li>Kurum i\u00e7i etkinlik programlar\u0131n\u0131 t\u00fcm \u00e7al\u0131\u015fanlar ya da sadece belirli gruplarla payla\u015fabilir; hatta \u00e7al\u0131\u015fanlar\u0131n haberdar olma ve kat\u0131l\u0131m durumlar\u0131n\u0131 dahi takip edebilirsiniz.<\/li>\n\n\n\n<li>Direkt mesaj \u00f6zelli\u011fini kullanarak t\u00fcm kullan\u0131c\u0131larla do\u011frudan ileti\u015fime ge\u00e7ebilirsiniz.<\/li>\n\n\n\n<li>Herkese a\u00e7\u0131k veya ki\u015fiye \u00f6zel payla\u015f\u0131labilen geri bildirimlerler sayesinde, performans de\u011ferlendirme s\u00fcre\u00e7lerini kolayl\u0131kla y\u00fcr\u00fctebilirsiniz.<\/li>\n\n\n\n<li>\u00c7al\u0131\u015fma arkada\u015flar\u0131n\u0131za rozetler vererek ki\u015fisel ve profesyonel anlamda kendilerini daha iyi ke\u015ffetmelerine yard\u0131mc\u0131 olabilirsiniz.<\/li>\n\n\n\n<li>Uygulamaya ait t\u00fcm \u00f6zellikleri kurumunuzun tercih ve ihtiya\u00e7lar\u0131 do\u011frultusunda \u015fekillendirerek \u015firketinizin i\u015fleyi\u015fine ve k\u00fclt\u00fcr\u00fcne uyarlayabilirsiniz.<\/li>\n<\/ul>\n\n\n\n<p><strong>Siz de&nbsp;<a target=\"_blank\" href=\"https:\/\/keepmeintouch.io\/demo?lang=TR\" rel=\"noreferrer noopener\">intouch&#8217;\u0131n<\/a>&nbsp;sundu\u011fu avantajlar sayesinde, \u00e7al\u0131\u015fma arkada\u015flar\u0131n\u0131zla ileti\u015fim kopuklu\u011fu ya\u015famadan her ko\u015fulda daima birlikte hareket edebilirsiniz!<\/strong><\/p>\n\n\n\n<p><strong>Kaynaklar:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a target=\"_blank\" href=\"https:\/\/www.researchgate.net\/publication\/360549870_Employee_satisfaction_and_motivation_of_retail_store_employees\" rel=\"noreferrer noopener\">\u2018\u2018Employee satisfaction and motivation of retail store employees\u2019\u2019, Marketing and Management of Innovations, 2022<\/a><\/li>\n\n\n\n<li><a target=\"_blank\" href=\"https:\/\/www.researchgate.net\/publication\/338807636_Examining_the_effects_of_internal_social_media_usage_on_employee_engagement\" rel=\"noreferrer noopener\">\u2018\u2018Examining the effects of internal social media usage on employee engagement\u2019\u2019, Public Relations Review, 2020<\/a><\/li>\n\n\n\n<li><a target=\"_blank\" href=\"https:\/\/www.researchgate.net\/publication\/325214083_The_Impact_of_Enterprise_Social_Media_Identity_on_Job_Performance_and_Job_Satisfaction\" rel=\"noreferrer noopener\">\u2018\u2018The Impact of Enterprise Social Media Identity on Job Performance and Job Satisfaction\u2019\u2019, 24th Americas Conference on Information Systems, 2018<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u00c7al\u0131\u015fanlar ve kurum aras\u0131ndaki ba\u011flar\u0131 g\u00fc\u00e7lendirmek, \u015firketlerin hedeflerine daha h\u0131zl\u0131 ula\u015fabilmesi noktas\u0131nda kritik \u00f6nem ta\u015f\u0131yor. Bu ba\u011flar\u0131n g\u00fc\u00e7lenmesi ise ancak etkili bir kurum i\u00e7i ileti\u015fimle m\u00fcmk\u00fcn! Peki, yayg\u0131n olarak mail trafi\u011fi ile ger\u00e7ekle\u015fen geleneksel kurum i\u00e7i ileti\u015fim, perakende sekt\u00f6r\u00fc \u00e7al\u0131\u015fanlar\u0131 i\u00e7in ne kadar etkili olabilir? Mail ve benzeri ileti\u015fim kanallar\u0131, b\u00fcy\u00fck bir b\u00f6l\u00fcm\u00fc masaba\u015f\u0131 \u00e7al\u0131\u015fanlardan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2921,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[40],"tags":[],"class_list":["post-2935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-topluluk-etkilesimi"],"_links":{"self":[{"href":"https:\/\/keepmeintouch.io\/tr\/wp-json\/wp\/v2\/posts\/2935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/keepmeintouch.io\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/keepmeintouch.io\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/keepmeintouch.io\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/keepmeintouch.io\/tr\/wp-json\/wp\/v2\/comments?post=2935"}],"version-history":[{"count":2,"href":"https:\/\/keepmeintouch.io\/tr\/wp-json\/wp\/v2\/posts\/2935\/revisions"}],"predecessor-version":[{"id":2938,"href":"https:\/\/keepmeintouch.io\/tr\/wp-json\/wp\/v2\/posts\/2935\/revisions\/2938"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/keepmeintouch.io\/tr\/wp-json\/wp\/v2\/media\/2921"}],"wp:attachment":[{"href":"https:\/\/keepmeintouch.io\/tr\/wp-json\/wp\/v2\/media?parent=2935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/keepmeintouch.io\/tr\/wp-json\/wp\/v2\/categories?post=2935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/keepmeintouch.io\/tr\/wp-json\/wp\/v2\/tags?post=2935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}