\u0130nsan sa\u011fl\u0131\u011f\u0131 i\u00e7in tehdit olu\u015fturan Covid-19, iki y\u0131l\u0131 a\u015fk\u0131n s\u00fcredir hayat\u0131n pek \u00e7ok alan\u0131n\u0131 etkisi alt\u0131na almaya devam ediyor. Hastal\u0131\u011f\u0131n yol a\u00e7t\u0131\u011f\u0131 k\u00fcresel salg\u0131n\u0131n en \u00e7ok etkiledi\u011fi alanlardan biri de i\u015f d\u00fcnyas\u0131…<\/p>\n\n\n\n
\u015eirketlerin, 2019 y\u0131l\u0131na k\u0131yasla i\u015fe yakla\u015f\u0131m bi\u00e7imlerinin b\u00fcy\u00fck \u00f6l\u00e7\u00fcde de\u011fi\u015fti\u011fi s\u00f6ylenebilir. Pandeminin ilan\u0131yla beraber bilgisayar, ak\u0131ll\u0131 telefon, tablet gibi bilgi ve ileti\u015fim teknolojileri \u00fczerinden ger\u00e7ekle\u015ftirilen remote \u00e7al\u0131\u015fma modeline y\u00f6nelen i\u015fverenler, \u00e7al\u0131\u015fanlar\u0131n\u0131n verimlili\u011fini d\u00fc\u015f\u00fcrmeden bu yeni sisteme adapte olmalar\u0131n\u0131 sa\u011flamaya \u00e7al\u0131\u015f\u0131yor.<\/p>\n\n\n\n
Y\u00fcz y\u00fcze \u00e7al\u0131\u015f\u0131lan bir i\u015f yerinde g\u00fcn i\u00e7inde kurulan ileti\u015fim, ayn\u0131 mek\u00e2n\u0131 payla\u015fmak, birlikte yap\u0131lan etkinlikler gibi ba\u011flay\u0131c\u0131 unsurlar \u015firket k\u00fclt\u00fcr\u00fc olu\u015fturmay\u0131 m\u00fcmk\u00fcn k\u0131larken, uzaktan \u00e7al\u0131\u015fanlar i\u00e7in durum bundan farkl\u0131. Peki, \u015firket k\u00fclt\u00fcr\u00fc olu\u015fturmak neden bu kadar \u00f6nemli?<\/p>\n\n\n\n
1. Remote \u00c7al\u0131\u015fma Modelinde \u015eirket K\u00fclt\u00fcr\u00fc Olu\u015fturmak Neden \u00d6nemli?<\/h2>\n\n\n\n<\/figure>\n\n\n\n
Bir kurulu\u015fun misyon, vizyon ve bunlar \u00e7er\u00e7evesinde geli\u015fen eylemleri etraf\u0131nda olu\u015fturulan k\u00fclt\u00fcr, \u015firketler i\u00e7in hayati bir \u00f6neme sahip. \u00c7\u00fcnk\u00fc;<\/p>\n\n\n\n
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\u00c7al\u0131\u015fanlar\u0131n birbirleri ile olan etkile\u015fimleri ve \u015firkete ba\u011fl\u0131l\u0131klar\u0131 k\u00fclt\u00fcrden etkilenir.<\/li>\n\n\n\n
\u00c7al\u0131\u015fanlara, \u015firketin rakiplerinden farkl\u0131 olan y\u00f6nlerini g\u00f6stererek onlar\u0131 \u00e7al\u0131\u015fma konusunda daha fazla motive eder ve \u015firketin gelece\u011fine katk\u0131da bulunmaya te\u015fvik sa\u011flar.<\/li>\n\n\n\n
\u00c7al\u0131\u015fanlar\u0131n verimi ve \u00fcretkenli\u011fi, kendilerini \u015firket k\u00fclt\u00fcr\u00fcne ait hissetmeleri ve birlikte uyum i\u00e7inde \u00e7al\u0131\u015fabilmeleriyle s\u0131k\u0131 bir ili\u015fki i\u00e7erisindedir. Olumlu bir \u015firket k\u00fclt\u00fcr\u00fc geli\u015ftirilebildi\u011fi takdirde, \u00e7al\u0131\u015fanlar daha fazla sorumluluk bilinci geli\u015ftirir ve bu da \u015firketin ba\u015far\u0131s\u0131n\u0131 art\u0131r\u0131r.<\/li>\n<\/ul>\n\n\n\n
2. Remote \u00c7al\u0131\u015fma Modeli ile \u0130lgili Veriler Ne S\u00f6yl\u00fcyor?<\/h2>\n\n\n\n<\/figure>\n\n\n\n
2.1. Evden \u00c7al\u0131\u015fmak En Az Ofiste \u00c7al\u0131\u015fmak Kadar Verimli Olabilir!<\/h3>\n\n\n\n
McKinsey & Company ortaklar\u0131ndan Brooke Weddle, sa\u011fl\u0131kl\u0131 bir \u015firket k\u00fclt\u00fcr\u00fc olu\u015fturabilmenin, \u015firket hissedarlar\u0131na toplamda \u00fc\u00e7 kat daha fazla getiri sa\u011flad\u0131\u011f\u0131n\u0131 ve \u00e7al\u0131\u015fanlar\u0131n performanslar\u0131n\u0131 olumlu y\u00f6nde etkiledi\u011fini s\u00f6yl\u00fcyor. Tersi durumda ise \u00e7al\u0131\u015fanlar ile k\u00fclt\u00fcr aras\u0131ndaki uzakl\u0131\u011f\u0131n, yeni modeli y\u00fczde 70 oran\u0131nda ba\u015far\u0131s\u0131z k\u0131ld\u0131\u011f\u0131n\u0131 belirtiyor.<\/p>\n\n\n\n
2021’de Great Place to Work taraf\u0131ndan yap\u0131lan ve Fortune 500 \u015firketlerinde \u00e7al\u0131\u015fan 800 binden fazla ki\u015finin kat\u0131ld\u0131\u011f\u0131 iki y\u0131ll\u0131k bir ara\u015ft\u0131rman\u0131n sonucunda; uzaktan \u00e7al\u0131\u015fman\u0131n, zorluklar\u0131na ra\u011fmen \u00e7al\u0131\u015fanlar\u0131n verimlili\u011fini art\u0131rd\u0131\u011f\u0131 kaydediliyor.<\/p>\n\n\n\n
2.2. \u00c7al\u0131\u015fanlar ve \u0130\u015fverenlerin Tercihi Pandemiden Sonra da Remote \u00c7al\u0131\u015fma Modeli<\/h3>\n\n\n\n
Gartner’\u0131n yapt\u0131\u011f\u0131 ankete kat\u0131lan CFO\u2019lar\u0131n y\u00fczde 74’\u00fc, pandemiden sonra da i\u015f g\u00fcc\u00fcn\u00fcn bir k\u0131sm\u0131n\u0131 uzaktan \u00e7al\u0131\u015ft\u0131rmay\u0131 planl\u0131yor. McKinsey & Company ortaklar\u0131ndan Bryan Hancock ise remote \u00e7al\u0131\u015fma modelini \u00e7al\u0131\u015fanlar\u0131n istedi\u011fini s\u00f6ylerken, \u015firketinin yapt\u0131\u011f\u0131 anketin sonu\u00e7lar\u0131na de\u011finiyor.<\/p>\n\n\n\n
Buna g\u00f6re; \u00e7al\u0131\u015fanlar\u0131n y\u00fczde 30\u2019u i\u015f yerinde \u00e7al\u0131\u015fmalar\u0131n\u0131n istenmesi halinde i\u015f de\u011fi\u015ftirmeyi d\u00fc\u015f\u00fcn\u00fcrken, y\u00fczde 50\u2019den fazlas\u0131 haftan\u0131n baz\u0131 g\u00fcnleri uzaktan \u00e7al\u0131\u015fmak istediklerini belirtiyor.<\/p>\n\n\n\n
TELUS International taraf\u0131ndan yap\u0131lan bir ankete g\u00f6re; Amerika\u2019da remote \u00e7al\u0131\u015fma d\u00fczenini benimseyen \u015firket \u00e7al\u0131\u015fanlar\u0131n\u0131n y\u00fczde 51\u2019i \u015firket k\u00fclt\u00fcr\u00fcne daha az ait hissediyor. Ara\u015ft\u0131rmada, i\u015f yerinde bulunmaman\u0131n yaratt\u0131\u011f\u0131 bo\u015flu\u011fu gidermek i\u00e7in \u00e7al\u0131\u015fanlar\u0131n, birbirleriyle ileti\u015fim kurmalar\u0131na ve kendilerini geli\u015ftirmeye devam etmelerine yard\u0131mc\u0131 olan k\u00fclt\u00fcr\u00fcn kritik bir \u00f6neme sahip oldu\u011funa de\u011finiliyor.<\/p>\n\n\n\n
Ayn\u0131 ara\u015ft\u0131rmadan elde edilen verilere g\u00f6re uzaktan \u00e7al\u0131\u015f\u0131lan \u015firketlerde k\u00fclt\u00fcr olu\u015fturmak i\u00e7in \u00e7al\u0131\u015fanlar\u0131n y\u00fczde 68\u2019i sanal workshop\u2019lar ile devaml\u0131 \u00f6\u011frenme f\u0131rsatlar\u0131na sahip olmay\u0131; y\u00fczde 66’s\u0131 haftal\u0131k ekip toplant\u0131lar\u0131 ile y\u00f6neticilerle birebir g\u00f6r\u00fc\u015fmeler yap\u0131lmas\u0131n\u0131; y\u00fczde 65’i ise \u00e7al\u0131\u015fma saatlerinin esnek olmas\u0131n\u0131 talep ediyor.<\/p>\n\n\n\n
Peki, bu veriler \u0131\u015f\u0131\u011f\u0131nda benimsenecek en etkili y\u00f6ntemler neler olabilir?<\/p>\n\n\n\n
3.1. G\u00fcven Sa\u011flay\u0131n<\/h3>\n\n\n\n
Harvard Business School profes\u00f6r\u00fc Amy Edmondson’a g\u00f6re, \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131n kendilerini g\u00fcvende hissedecekleri bir alan yaratmak i\u00e7in ekibinizdeki ki\u015filerin s\u00f6z ald\u0131klar\u0131nda reddedilmeyeceklerine, utand\u0131r\u0131l\u0131p cezaland\u0131r\u0131lmayacaklar\u0131na emin olmalar\u0131n\u0131 sa\u011flamak \u00e7ok \u00f6nemli. Bunun i\u00e7in yapabilece\u011finiz birka\u00e7 \u015fey var:<\/p>\n\n\n\n
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Farkl\u0131 d\u00fc\u015f\u00fcnceleri te\u015fvik ederek aktif kat\u0131l\u0131m\u0131 destekleyin.<\/li>\n\n\n\n
Hata yapman\u0131n sorun olmad\u0131\u011f\u0131n\u0131 vurgulayarak yarg\u0131s\u0131z bir ortam olu\u015fturun.<\/li>\n\n\n\n
Geri bildirim verirken rahat hissetmelerine yard\u0131mc\u0131 olun.<\/li>\n<\/ul>\n\n\n\n
3.2. Esneklik Tan\u0131y\u0131n<\/h3>\n\n\n\n
BCG (The Boston Consulting Group) verilerine g\u00f6re, \u00e7al\u0131\u015fanlar\u0131n y\u00fczde 60\u2019\u0131 nerede ve ne zaman \u00e7al\u0131\u015ft\u0131klar\u0131na dair esnek hareket edebilmek istiyor. Bu istek, ABD’de y\u00fczde 67\u2019lerde iken Hindistan’da y\u00fczde 50’yi buluyor. Bu nedenle \u015firketin ba\u015far\u0131s\u0131 i\u00e7in \u00e7al\u0131\u015fanlar\u0131n \u00fcretkenli\u011fini besleyen unsurlar\u0131 dikkate almak gerekiyor.<\/p>\n\n\n\n
Remote \u00e7al\u0131\u015fma modelinde \u00e7evrim i\u00e7i ileti\u015fim ara\u00e7lar\u0131, aradaki ba\u011flant\u0131y\u0131 kurarak i\u015f birli\u011fi ve \u015feffafl\u0131k sa\u011flad\u0131\u011f\u0131ndan hem \u00e7al\u0131\u015fanlar hem de i\u015fverenler i\u00e7in b\u00fcy\u00fck bir gereklilik arz ediyor. Ayn\u0131 ortamda bulunmayan \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131n \u015firketinize olan ilgisini uyan\u0131k tutmak ve etkili bir ileti\u015fim ortam\u0131 yaratarak ba\u011fl\u0131l\u0131klar\u0131n\u0131 g\u00fc\u00e7lendirmek ad\u0131na, sizin de yapabilece\u011finiz birka\u00e7 \u015fey bulunuyor:<\/p>\n\n\n\n
\u00c7al\u0131\u015fanlar\u0131n\u0131z i\u00e7in i\u015f d\u0131\u015f\u0131nda da konu\u015fabilecekleri bir sosyal platform olu\u015fturun.<\/li>\n\n\n\n
Ekibinizi bir araya getirecek sosyal ve k\u00fclt\u00fcrel etkinlikler d\u00fczenleyin. \u00d6rne\u011fin; bir kitap ya da film kul\u00fcb\u00fc kurmak iyi bir alternatif olabilir.<\/li>\n\n\n\n
Do\u011fum g\u00fcnlerini ve \u00f6zel g\u00fcnleri unutmay\u0131n. Kulland\u0131\u011f\u0131n\u0131z ileti\u015fim platformlar\u0131 \u00fczerinden g\u00f6nderdi\u011finiz kutlama mesajlar\u0131, onlara kendilerini de\u011ferli hissettirmenizi sa\u011flayabilir.<\/li>\n<\/ul>\n\n\n\n
Pew Ara\u015ft\u0131rma Merkezi verileri; evden \u00e7al\u0131\u015fanlar\u0131n y\u00fczde 81\u2019inin i\u015f arkada\u015flar\u0131yla ileti\u015fimde kalmak i\u00e7in g\u00f6r\u00fcnt\u00fcl\u00fc arama ya da \u00e7evrim i\u00e7i konferans hizmetlerini, yakla\u015f\u0131k y\u00fczde 57’sinin ise anl\u0131k mesajla\u015fma platformlar\u0131n\u0131 kulland\u0131klar\u0131n\u0131 belirtiyor. Bu noktada ise g\u00fc\u00e7l\u00fc etkile\u015fimlere imk\u00e2n tan\u0131yan, daha geni\u015f kapsama sahip kurum i\u00e7i \u00f6zelle\u015ftirilmi\u015f ileti\u015fim uygulamalar\u0131 aray\u0131\u015f\u0131 ortaya \u00e7\u0131k\u0131yor.<\/p>\n\n\n\n
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